Use case · AI ecommerce video ad
Ecommerce ads work best when the face in the ad matches the face on the store. We ran a dynamic ad frame to test that the presenter and product carried across the funnel.
socialAF research pipeline·Generated June 1, 2026
What we ran
A dynamic ecommerce ad frame reused the same saved character from our listing hero and kept the referenced product accurate, at 2 credits.
We generated an energetic, warm-toned ad frame with the presenter gesturing toward the product. It is visibly the same person as the clean listing hero, which is what keeps an ad-to-store journey coherent.
How to reproduce·generate_image with the saved character plus product reference. Prompt gist: dynamic warm-toned ecommerce ad, presenter gesturing to product, 4:5.
A DTC brand runs a paid social ad that clicks through to a product page. If the ad creative and the product page look like two different worlds, the click leaks. The cheapest fix is a consistent presenter and an accurate product across both.
We reused the exact saved character from the listing hero and the same product reference, then asked for a more energetic ad framing: warm tones, the presenter gesturing toward the product.
2 credits, character model, synchronous return.
The ad frame is recognizably the same presenter as the listing, and the product matches. A shopper who clicks the ad lands on a page with the same face and the same item, so the journey feels continuous.
That continuity is hard to buy with stock avatars, which give you a different face for every asset.
For paid social we would generate this in 9:16 as well for placements, and produce a short video version from the same character for feeds that favor motion.
We would also test two tones, one energetic and one calm, since ad performance is hard to predict from the frame alone.
FAQ
An ad and the product page it links to should feel like one experience. The same presenter and product across both reduces the drop-off after the click.
Yes. We used one saved character and one product reference for both the clean listing hero and the energetic ad frame.
Yes. Generate the same scene in 9:16 for stories and reels placements alongside the 4:5 feed version.
Yes. The same character drives short video, so the static ad and the video ad share one presenter.
9:16 for stories and reels placements, 1:1 or 4:5 for feeds. Generate the same scene in each so one ad covers every placement.
If you reuse the same character and product reference for both, the ad and the page show the same face and item, which reduces drop-off after the click.
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